No business can survive without marketing.
Like any business, your freelance writing business can come crushing down any time WITHOUT SALES.
And for SALES TO RISE, we have to do research, study trends and do our best to mount a MARKETING CAMPAIGN.
How do we do this?
We have to find out one very important factor. know who is our customer. We have to get his age bracket, favorite blogs, food preferences, earning capacity and how much he is willing to spend. We have to know our customer intimately.
Surveys can help. It doesn’t need to be a very comprehensive survey. It doesn’t need to be expensive either. A simple survey sent via email will do. You can ask a set of three questions, collate the responses properly and then study them thoroughly. According to Social Brite.org, the top five online survey tools for non-profits are Wufoo, SurveyGizmo, Google Forms, SurveyMonkey, and Surveyz. In an article, it is stated that these survey tools are the best for non-profits, however, in my humble opinion, they are also good for any business.
When you have the answers you need for your marketing research, you have to adjust your product (yourself and your writing) with the aim of improving your business.
Marketing can make or break your freelancing business.
From your marketing research, you can discover your niche. Focusing your efforts on your writing specifically for your niche will plant the seeds of success. If you know your niche intimately, your writing will sparkle when they read your articles. They will find out that what you’ve written is zeroed in on them and nobody else. Nothing beats that feeling. That the article is particularly about them. It flatters anyone to digest a write-up specially created based on their needs.
If you are struggling with something and you have not even told your partner or spouse about it but the writer, surprisingly, is addressing it, you will naturally say “wow! This is for me. This will help me in my journey as a freelancer”.
When you have reactions like this from readers, nobody can stop you from reaping the fruits of your labor. You will have more readers, and in no time at all, you will have a solid tribe supporting you.
Next thing you know, your business is rising. You have loyal readers and they are ready to purchase what you sell. Not only that, they are supporting you all the way.
When this happens, you have a freelance business running and the fuel (customer base) to keep it rolling. All because you did your assignment diligently. You did your marketing strategy and did it well.
If you want to succeed in the fierce world of freelancing, you have to brush up on your Marketing techniques. Marketing is an integral part of your freelancing business.