Our Tips For Business Email Marketing Are:
1. Personalize your emails and segment your list into ‘readers’ and ‘customers’.
Your customer list is far more important than your readers list. Pay the people on the customer list more attention, give them more free gifts, and stay closer to them.
Always send your customers information on new products based on their past purchases. Clients who already know that you are trustworthy have a higher likelihood of ordering from you again.
2. Have more information than a sales pitch in every email. Emails should carry information about your niche, the industry or your business. Sales pitches without other news and information will turn off your readers and they’ll unsubscribe from your list.
While you may be using the emails to sell (the whole point of email marketing)your customers want education to stay interested.
3. Use Feedback from your subscribers to discover what emails to send in the future. You’ll never find out how successful your email marketing campaign is without finding out whether your subscribers like your emails. Find out what people enjoy about your emails or what should be changed. If you listen and learn from your customers, they will be loyal to you.
Survey regularly. Each survey can ask questions on a different topic. You need to survey your customers and those who are on your lists which have not yet bought from you.
4. Know what your competition is doing with their own email marketing campaigns. Use a special email address specifically for this purpose, and sign up for their lists, using it.
You can keep your campaign a step ahead of theirs by knowing what their strategies and promotions look like. Offer promotions that are of higher quality than the ones your competitors offer.
5. Use multi-part coding when you send out email marketing messages, in order to grab a larger market share.
You must offer a text version of any HTML email you send, allowing any email reader to display what you’ve sent.
Why? Because subscribers that choose to display emails in plain text only will unsubscribe from a list that only sends emails in HTML. You’ll lose a good portion of your list if you only send HTML emails.
6. Use short subject lines. Short subject lines — with less than sixty characters, have a better chance of being read than longer ones.
The subject line determines whether your email is opened or trashed without being read.
It is therefore the most important part of your email. What is the point of a great offer if nobody knows you are making an offer, because nobody opens your emails?
If you must write a long subject line, be sure the information which is most critical is at the front of the subject line, so it’s not truncated.
In today’s crowded world of business, one marketing method alone isn’t enough. You and your competitors are vying for the attention of you prospects and customers, but this audience is increasingly diversified.
You won’t find them in just one place anymore, so you shouldn’t be marketing yourself in just one place. Here, we will share with you a whole host of strategies and tips you should be including in your business’s marketing mix:
Whatever the nature of your business, your marketing mix should always start online. A professional, search-engine friendly website is vital. You need to be visible when your customers search for you online.
As well as a website, other strategies you need to be implementing include search engine optimisation (SEO), social media and email marketing, and a pay-per-click (PPC) campaign. Combined, these efforts will help drive traffic and boost your sales. This is, of course, the ultimate goal of your marketing.
When planning your marketing and promotional strategies, you shouldn’t forget the importance of traditional methods. Even in a technology-reliant world, your business needs to be making the most of the ‘old school’ techniques.
Direct mail and telemarketing are essential for reaching out to prospects and clients. You can personalise and tailor your efforts to really tap into what makes them tick. Send them offers, follow up an enquiry, or just remind them of your amazing products.
Just be careful you don’t cross the line into being ‘spammy’, though. That is the quickest way to drive customers into the arms of your competitors.
Experiential – or experience-based – marketing is a great way for customers to see for themselves just how great you are. As far as promoting your business goes, attending trade shows and conferences should be a key part of your marketing mix.
Whether you’re launching a product, or just looking to raise your company profile, exhibition marketing is a great opportunity. Make sure you’re fully prepared with a well designed exhibition stand, eye catching displays, and that extra ‘something’ that makes you stand out from the crowd.
In today’s fast paced world of business, it is vital that you keep your marketing fresh. With such stiff competition – both online and in bricks-and-mortar format – your company needs to stand out from the crowd. By integrating your efforts, and throwing a whole host of elements into your marketing mix, you will soon leave your mark on your customers.
No business can survive without marketing.
Like any business, your freelance writing business can come crushing down any time WITHOUT SALES.
And for SALES TO RISE, we have to do research, study trends and do our best to mount a MARKETING CAMPAIGN.
How do we do this?
We have to find out one very important factor. know who is our customer. We have to get his age bracket, favorite blogs, food preferences, earning capacity and how much he is willing to spend. We have to know our customer intimately.
Surveys can help. It doesn’t need to be a very comprehensive survey. It doesn’t need to be expensive either. A simple survey sent via email will do. You can ask a set of three questions, collate the responses properly and then study them thoroughly. According to Social Brite.org, the top five online survey tools for non-profits are Wufoo, SurveyGizmo, Google Forms, SurveyMonkey, and Surveyz. In an article, it is stated that these survey tools are the best for non-profits, however, in my humble opinion, they are also good for any business.
When you have the answers you need for your marketing research, you have to adjust your product (yourself and your writing) with the aim of improving your business.
Marketing can make or break your freelancing business.
From your marketing research, you can discover your niche. Focusing your efforts on your writing specifically for your niche will plant the seeds of success. If you know your niche intimately, your writing will sparkle when they read your articles. They will find out that what you’ve written is zeroed in on them and nobody else. Nothing beats that feeling. That the article is particularly about them. It flatters anyone to digest a write-up specially created based on their needs.
If you are struggling with something and you have not even told your partner or spouse about it but the writer, surprisingly, is addressing it, you will naturally say “wow! This is for me. This will help me in my journey as a freelancer”.
When you have reactions like this from readers, nobody can stop you from reaping the fruits of your labor. You will have more readers, and in no time at all, you will have a solid tribe supporting you.
Next thing you know, your business is rising. You have loyal readers and they are ready to purchase what you sell. Not only that, they are supporting you all the way.
When this happens, you have a freelance business running and the fuel (customer base) to keep it rolling. All because you did your assignment diligently. You did your marketing strategy and did it well.
If you want to succeed in the fierce world of freelancing, you have to brush up on your Marketing techniques. Marketing is an integral part of your freelancing business.
Running a home based business is all the same regardless of the industry. Whether it’s affiliate marketing, network marketing, a more traditional business or any of the various internet based businesses, there are certain things that must be taken care of for your business to run smoothly and make a profit.
Traffic – whether it’s customer, sales leads, affiliate leads, etc. – must be coming in for your business to survive. A storefront with no customers will go out of business very quickly. Simply, that is why location is so important for storefronts!
With that said, we also need to focus on the right kind of traffic and make sure we’re not sacrificing one for the other.
When recruiting for a home based business, we tend to get lost in downline recruiting. A lot of home business owners focus so much on recruiting more distributors that they forget about their product or service. The product, of course, is what generates the money that you hope to make! If you want distributors that are going to buy your product and market it enthusiastically, then shouldn’t you target those people first? Target people that will buy your product!
Lead With The Product
One of the truths about marketing and recruiting for MLM is that you’ll sell more product then opportunity. More customers then distributors. Understand this about downline recruiting and work with it. If you try to recruit 100 people into your business, maybe you get 5 distributors into your business.
But if you talk to those same 100 people about your product or service, then maybe you get 20-30 customers. In addition to those customers, those same 5 or so potential distributors will probably ask about your business and end up signing up anyway because their interest will be piqued. This is a key angle to understand about downline recruiting
So, 5 distributors? Or 5 distributors and 30 customers?
The best rep, after all, is someone who already uses the product and enjoys it. Focus on people that want your product in the first place. By focusing on customers you also leave the door open for some of the other customers to see your business grow and join you later on. You’ll be keeping in touch, after all, because they are a customer of yours.
These types of distributors will stick around longer because they are not opportunity seekers. They bought your product because they wanted it and they joined your business because they like the product. An opportunity seeker will always be looking for the next opportunity and it’s rare that they stick around long term. Downline recruiting is tough enough as it is without opportunity seekers
But a lot of distributors will leave eventually. By focusing on customers, these distributors will remain your customers even if they stop working the business. An opportunity seeker leaves you with nothing when they leave your company. Make sure your downline recruiting efforts aren’t put to waste.
Does this information ring true for you? If you’re struggling with your business and you know that step-by-step coaching with guaranteed results will take you to the next level, please contact us.