Our Tips For Business Email Marketing Are:
1. Personalize your emails and segment your list into ‘readers’ and ‘customers’.
Your customer list is far more important than your readers list. Pay the people on the customer list more attention, give them more free gifts, and stay closer to them.
Always send your customers information on new products based on their past purchases. Clients who already know that you are trustworthy have a higher likelihood of ordering from you again.
2. Have more information than a sales pitch in every email. Emails should carry information about your niche, the industry or your business. Sales pitches without other news and information will turn off your readers and they’ll unsubscribe from your list.
While you may be using the emails to sell (the whole point of email marketing)your customers want education to stay interested.
3. Use Feedback from your subscribers to discover what emails to send in the future. You’ll never find out how successful your email marketing campaign is without finding out whether your subscribers like your emails. Find out what people enjoy about your emails or what should be changed. If you listen and learn from your customers, they will be loyal to you.
Survey regularly. Each survey can ask questions on a different topic. You need to survey your customers and those who are on your lists which have not yet bought from you.
4. Know what your competition is doing with their own email marketing campaigns. Use a special email address specifically for this purpose, and sign up for their lists, using it.
You can keep your campaign a step ahead of theirs by knowing what their strategies and promotions look like. Offer promotions that are of higher quality than the ones your competitors offer.
5. Use multi-part coding when you send out email marketing messages, in order to grab a larger market share.
You must offer a text version of any HTML email you send, allowing any email reader to display what you’ve sent.
Why? Because subscribers that choose to display emails in plain text only will unsubscribe from a list that only sends emails in HTML. You’ll lose a good portion of your list if you only send HTML emails.
6. Use short subject lines. Short subject lines — with less than sixty characters, have a better chance of being read than longer ones.
The subject line determines whether your email is opened or trashed without being read.
It is therefore the most important part of your email. What is the point of a great offer if nobody knows you are making an offer, because nobody opens your emails?
If you must write a long subject line, be sure the information which is most critical is at the front of the subject line, so it’s not truncated.